9 January 2003 | Software firm turns blogs into business tools - Company tailoring format to provide easy internal communication

Today, Web Logs, or blogs, have become a key method of keeping communities of people -- from artists to scientists -- in touch and up to speed on their interests. That's a far cry from where they began… Traction is selling its blogging software to companies, tailoring the format to provide easy internal communication among colleagues or external communication with clients.