Traction Software Names Jason Siegal Vice President of Sales

Public Relations Software Pioneer Joins Traction Team to Expand Sales Operations

Contact:
Dana Harris
Red Javelin Communications, Inc.
Phone: 978-440-8392
Email: dana@redjavelin.com

PROVIDENCE, R.I. June 1, 2004 - Traction Software Inc., the leader in Enterprise Weblog software, announced today that Jason Siegal has joined the executive team as Vice President of Sales. His responsibilities include managing field sales operations and building a sales and service presence in the Washington, DC area.

"I am pleased to welcome Jason to the Traction Software team,'' said Greg Lloyd, President and co-founder, Traction. "His knowledge of product development and sales will be a great asset for our company. Jason understands how to work as part of a team to ensure that Traction's enterprise customers are successful and satisfied."

"Since Traction Software's commercial market launch in the summer of 2002, we've acquired marquee accounts, including major pharmaceutical, finance, and software companies as well as key government accounts in the U.S. Departments of Defense, Navy, and Justice," said Jordan Frank, Vice President of Marketing and Business Development. "As Vice President of Sales, Jason will enable us to better serve the increasing number of prospects created by our demand generation efforts."

Jason Siegal was a pioneer in the public relations software industry, having been a partner in Public Affairs Technologies, Inc. (PAT) for nine years. At PAT, Siegal served as Vice President of Sales and Product Development. Under Siegal's leadership, PAT developed paPowerBase and grew to become a market-leading web and desktop software solution for automating public and government relations tasks such as press clipping management, news release distribution, grassroots lobbying, and PAC reporting. PAT was sold to Vocus, Inc. (Lanham, MD) in January of 2003. Siegal received his BA from Dartmouth College.

"In my last venture, I took a product which was used by a select few in 1994 and turned it into an industry standard by 1998," said Mr. Siegal. "I see Traction as the next standard for business communication. Our fast-paced growth in providing intelligence and program management solutions to leading organizations is proof that we have a formula for great success."

About Traction Software
Traction Software is the leader in Enterprise Weblog software, delivering easy-to-use tools for groups and teams to communicate, share, organize and link information from all sources in context. The firm's flagship product, Traction TeamPage™, makes the business intranet a writable web that is as easy to use as email. Traction's pending patent covers the fundamental indexing, cross-reference and navigational elements that jointly make the Traction platform unique. The company distributes its products directly and through global partners. Traction Software was founded in 1996 and is located in Providence, Rhode Island. Investors include In-Q-Tel, The Slater Center for Interactive Technology and private individuals. Learn more at tractionsoftware.com.

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Traction is a registered trademark and Traction TeamPage is a trademark of Traction Software, Inc.